VLCC Style Statements Event to unlock fresh take on hair, skin & beauty care tomorrow

Good news for all those style enthusiasts. Nagpur will be witnessing one of its kind bloggers event on hair, skin and Beauty. The event will be hosted by VLCC at its Nagpur centre on May 5 from 12 to 2 pm. Top bloggers from the community will be participating in the event and get to know the finer nuances and latest updates in the segment.

The event is designed to provide consumers with information on the latest trends in beauty and wellness. The event has been a pleasant success and helped girls in 9 different cities with enchanting beauty celebrities like Ena Saha and Mahathalli graced this event. So be sure you reach on time because no one would want to miss taking a class of how to pamper yourself with all the hair, skin and beauty tips.

Meanwhile, join us at the VLCC wellness centre to get the scoop on the newest trends, insider tips and tricks, skin and hair care consultations, free services and exclusive gifts. VLCC is committed to providing all girls with an event that allows them to learn more about their natural hair and beauty. Many girls abandon the notion of a proper skincare routine because they do not know where to start from, here comes the way! Attendees of this event, can expect to see and style demonstrations in Hair, skin, nails and body care.

There’s a saying “One should be beautiful from the inside, not necessarily from the outside” WE SAY WHY NOT BOTH!!! Hope to see you all indulging in self-care 5th May.

VLCC Acquires VanityCube To Strengthen Foothold In On Demand Beauty Segment

Delhi-based VanityCube was founded in 2014, by Renu Bisht and Pragya Upadhyay in 2014. The startup operates as a B2B & B2C on demand Beauty Services platform. While the B2C model caters only to women and provides basic services like facial, waxing, makeup, hair whereas the B2B model includes tying up with the corporates.

On the other hand, VLCC was founded by Vandana Luthra as a beauty and slimming services centre in 1989. As per an official statement, the company has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists, and cosmetologists.

The VLCC Health Care Limited was incorporated in 1996. It has a presence in over 300 locations across 121 cities and 16 countries with direct company-managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, and Kuwait as per company’s LinkedIn page.

As per the ET report, VanityCube claims to have served over 50,000 customers in Delhi and Mumbai. Also, it pegs the entire acquisition, integration, and category development cost for the company to be around $15.5 Mn (INR 100 Cr).

An email sent to VLCC spokesperson did not elicit a response at the time of publication.
As per a source close to the development, “VLCC will be able to rapidly scale-up these services. There is currently no clear market leader in the on-demand beauty services space. The plan is to expand the reach of these services to 10 cities in the next 18 months.”

As per a recent report by Deloitte and Confederation of Indian Industry, ‘Increasing awareness and growing aspirations of consumers to look good has opened up the Beauty and Wellness market. Currently, it is estimated at $6.5 Bn with a focus of moving the sector towards a more organised space. This sector is expected to grow at a CAGR of 24% in the next 10 years posing huge growth opportunities for FMCG and other companies.’

Amazon India also forayed into on demand beauty segment in December 2016. At that time, it was reported that Amazon offered a slew of services, including pedicure, manicure, waxing, and threading across 15 localities in Bengaluru. From standalone players like Vyomo (now rebranded as Naturals@Home after raising $15Mn from salon chain Naturals in April 2016), MyGlamm, Zapluk (now merged with Pamperazi), Belita (now acquired by Enrich Salons), Stayglad, and Stylofie to home services players like UrbanClap, Housejoy, Zimmber, are close to 30 startups in the on-demand beauty sector.

This Lady Was Once an Actress and Now Is a Successful Businesswoman; Shares Her Secrets

Q You started off as an actress, but soon after your marriage with businessman Raj Kundra, we saw you venturing out in a lot of businesses. What caused the sudden shift of interest as today more than movies we see you delving into commerce?

Woh kehte hai na ‘sangat ka asar Hai’ (laughs). Well frankly it was Raj who opened my eyes and so I have to give him full credit for what I am today. He saw me endorse a lot of other brands and made me understand that instead of promoting other brands, why not come up with my own brands! This is when I thought about coming up with something of my own. So, for my first project I took to exploring my ‘love’, which for fitness and that is how I launched the yoga DVD (in 2008). After getting some confidence I delved into wellness and launched IOS is Spa from here on there was no looking back and I enjoyed the journey as a businesswoman.

If we talk about something more recent, I launched my own channel online (The Shilpa Shetty.com). In this day and age, I feel people have no time to buy DVDs or watch TV. The audience needs everything at a click of a button and on the phones, which is why I took to exploring the digital medium. Here, I have gone beyond yoga and I am concentrating on health as a whole.

Q How are women when it comes to numbers and finance?

Terrible! (Laughs) I don’t know about others, but I am really bad at it. My dad (Surendra Shetty) used to handle all the finances for me. After his death, it’s all suddenly thrust upon me. I am taking time to learn as I realized that I have to become a little more street smart and have to learn to do things on my own.

Q You have been an inspiration to many, name the women entrepreneurs who inspire you?

Vandana Luthra (founder of VLCC Health Club), I feel she’s a torch bearer. Kiran Shaw (chairman and managing director of Biocon Limited) she is brilliant. Even Shahnaz Husain (CEO of Shahnaz Herbals Inc.) I feel Shahnaz has really made an empire for herself and that too way before ‘women’ could even think of doing something as big as what she ventured into. Basically, I like women who are trend setters and do things before time.

Q Do you think actresses of the current generation are sharper and bolder as compared to the earlier generations? From exploring various ventures, to turning producers and even making a mark in Hollywood, they are going all out!

I think it’s a welcome change. Heroines today are no longer relegated to doing just song and dance in movies. Cinema is really coming of age. And it’s wonderful to see women now commanding as much as their male counterparts if not more than them at times (in terms of fees).

Q Times have changed in Bollywood for women, yet actresses are facing issues like the ‘gender pay gap’. You have been a film producer; how can the problem be curbed?

I made some mistakes in my life and film production was one of them (laughs). Frankly speaking, you can’t only look at one side and forget all the good stuff that is happening. It’s not about being man or a woman, but about making the right choices. Look at me, I must say, today I am making more money than what I made in my entire life. Look at Anushka (Sharma) or Deepika (Padukone), they are making much more money than all of us (actresses of her generation) put together in our times and it is because of the choices that they are making. Even Priyanka (Chopra) for that matter, I am sure she’s making much more than her male counterparts. But in the end, I feel that money and success is just subjective, it is all about the ‘happiness’ that you get from what you do.